DL E&C’s ‘ACRO’ Redefines the Standard of High-End Housing.
DATE 2026.04.08
VIEW 78
“No.1 in Brand, Subscription Demand, and Quality”
DL E&C’s ‘ACRO’ Redefines the Standard of High-End Housing.
- Ranked No. 1 in High-End Brand Preference for 6 Consecutive Years... Leading the High-End Market with a Significant Gap over the Second Place
- ‘Acro de Seocho’ sets the record for the highest subscription competition rate in Seoul’s private housing market... Demonstrating overwhelming brand power
- Achieved Zero Defect Rulings by the Ministry of Land, Infrastructure and Transport’s Defect Review Committee for 4 Consecutive Years... Ranked No. 1 in Quality Management Based on 5-Year Cumulative Record
- Firm commitment to win the ‘Apgujeong District 5’ redevelopment project, backed by competitiveness in brand, subscription, and quality
DL E&C’s ‘ACRO’ is standing out across key indicators and leading the high-end residential market. It is being evaluated as proving its competitiveness in core elements such as brand preference, subscription competition rates, and quality control, and redefining the standard of high-end housing.
▣ Ranked No.1 in High-End Brand Preference... Leading the Market with an Overwhelming Gap
In the “High-End Apartment Brand Preference Survey" recently released by the real estate platform ‘Dabang’ (targeting 16,048 men and women aged 10 to 50 nationwide), Acro was selected by 46.1% of the votes, marking its sixth consecutive year at the top. Showing a gap of over 18 percentage points from the second-place brand, it has proven its unrivaled brand power within the high-end market.
Acro has supplied “Acro Riverpark” and “Acro Seoul Forest” and established itself as Korea’s representative high-end residential brand. The significant gap shown with the second-place brand in this preference survey is analyzed as an indicator proving the Acro brand’s dominance in the luxury housing market.
▣ ‘Acro de Seocho’ records the competition ratio of 1,099 to 1 ... the highest competition ratio for private presales in Seoul
Acro’s brand competitiveness is also confirmed by actual presales results. ‘Acro de Seocho,’ which was offered for presale by DL E&C on the 1st, recorded an average competition ratio of 1,099 to 1 in the first-priority subscription, setting a new record for the highest competition ratio for a private housing presale in Seoul.
Following an average competition ratio of 751 to 1 in the special supply, it also clinched the title of the highest-ever performance in Seoul’s history for the first-priority subscription. The area for exclusive use of 59m2 A type recorded the highest competition ratio at 1,135 to 1.
Analysis suggests that Acro de Seocho was able to achieve the highest subscription rate in history as a result of the combination of ‘consumer trust in the Acro brand’ and ‘product competitiveness’.
▣ ‘Zero’ Defect Rulings for 4 Consecutive Years... Ranked No. 1 in Quality Control
DL E&C’s outstanding quality control capabilities are also cited as a key factor that strengthens the reputation of Acro.
According to data from the Ministry of Land, Infrastructure and Transport’s Defect Review and Dispute Mediation Committee (from 2023 to the end of February 2026), DL E&C recorded ‘zero’ defect rulings for 4 consecutive years. Furthermore, in terms of the cumulative number of defect rulings over the past five years, the Company demonstrated top-tier performance in the industry, including ranking first in quality control among the top 10 construction companies in the construction capacity evaluation.
Amidst ongoing apartment defect issues spanning years across the industry – from small and medium-sized construction firms to large builders - DL E&C’s unrivaled quality control capabilities stand out. DL E&C operates a quality control system covering the entire construction process. In addition, the Company introduces the latest technologies, such as drones and AI-based data analysis, and is dedicating its full efforts to quality control.
▣ DL E&C declares its intention to win the order for Apgujeong Reconstruction Project …. strong will to win
DL E&C, having proven its competitiveness across key indicators, recently entered the bidding process for the ‘reconstruction project for Apgujeong District 5’, embarking on a full-scale business expansion under the Acro brand.
Apgujeong is a representative luxury residential area in the Gangnam region. It is a project site that requires comprehensive competitiveness, encompassing not only brand value but also actual product quality, construction capabilities, and quality control. DL E&C plans to consolidate its accumulated experience in supplying high-end housing and its quality control capabilities in order to transform Apgujeong District 5 into an apartment complex of the highest value.
A DL E&C official said, “We will continue to expand the application of the Acro brand not only to Apgujeong District 5 but also to major urban refurbishment projects in Seoul in the future and solidify our position as Korea’s leading high-end brand.”
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